Hello, I'm Priscilla
Hello, I'm Priscilla
Product Owner turned UX Designer
Product Owner turned UX Designer
Curious and passionate UX designer with 11 years of experience in software delivery. I enjoy creating thoughtful and practical experiences, balancing user needs with business goals and technical capabilities.
Curious and passionate UX designer with 11 years of experience in software delivery. I enjoy creating thoughtful and practical experiences, balancing user needs with business goals and technical capabilities.
Case studies
Case studies
Experience
Experience
UX Designer / Business Analyst
BTG
May 2025 - Jul 2026
May 2025 - Jul 2026
Product Lead
Turners Automotive Group
Oct 2023 - May 2025
Oct 2023 - May 2025
Product Owner / Team Lead
BTG
May 2018 - Aug 2023
May 2018 - Aug 2023
Project Manager
Various digital agencies
Aug 2013 - May 2018
Aug 2013 - May 2018
Recommendations
Recommendations
Working with Priscilla at BTG was a privilege and such a great experience. She consistently thinks about what is best for the product, the end user, and the business, and is great at finding practical solutions that balance these needs from both a UX and technical standpoint.
She consistently thinks about what is best for the product, the end user, and the business, and is great at finding practical solutions that balance these needs from both a UX and technical standpoint. Anyone would be lucky to have her on their team!
John Medina
Senior Frontend Engineer
Worked together at BTG
I worked with Priscilla for two years, including on one of the most difficult and high-profile digital projects our company had undertaken. She changed how we thought about design. Instead of design decisions being driven primarily by managers and developers brainstorming what they thought would work, she helped establish a process based on data, UX research, testing and understanding the actual problem we were trying to solve.
If you need someone who can take a difficult digital project, bring people together, solve the problems others can't, and actually get it over the line, I would recommend Priscilla without hesitation.Anton Borodatov
Senior Digital Analyst
Worked together at Turners Automotive Group
I had the privilege to observe and work with Priscilla in her capacity as a BA and UX researcher and designer for a complex, core, business critical application. It was a revelation to see her redesign in accordance with universal design principles, using thoughtful UI patterns and interactions, take shape and dramatically improve the user experience.
Priscilla is a rare professional talent, my only complaint is that she’s no longer on the team, every member of which is already jealous of whoever next gets to benefit from her capabilities and insights.
Stefan Rochfort
Senior Software Engineer
Worked together at BTG
Working with Priscilla at BTG was a privilege and such a great experience. She consistently thinks about what is best for the product, the end user, and the business, and is great at finding practical solutions that balance these needs from both a UX and technical standpoint.
She consistently thinks about what is best for the product, the end user, and the business, and is great at finding practical solutions that balance these needs from both a UX and technical standpoint. Anyone would be lucky to have her on their team!
John Medina
Senior Frontend Engineer
Worked together at BTG
I worked with Priscilla for two years, including on one of the most difficult and high-profile digital projects our company had undertaken. She changed how we thought about design. Instead of design decisions being driven primarily by managers and developers brainstorming what they thought would work, she helped establish a process based on data, UX research, testing and understanding the actual problem we were trying to solve.
If you need someone who can take a difficult digital project, bring people together, solve the problems others can't, and actually get it over the line, I would recommend Priscilla without hesitation.Anton Borodatov
Senior Digital Analyst
Worked together at Turners Automotive Group
I had the privilege to observe and work with Priscilla in her capacity as a BA and UX researcher and designer for a complex, core, business critical application. It was a revelation to see her redesign in accordance with universal design principles, using thoughtful UI patterns and interactions, take shape and dramatically improve the user experience.
Priscilla is a rare professional talent, my only complaint is that she’s no longer on the team, every member of which is already jealous of whoever next gets to benefit from her capabilities and insights.
Stefan Rochfort
Senior Software Engineer
Worked together at BTG
About me
About me
I started my career as a Project Manager in digital agencies, and later evolved into Product Owner roles for internal software products.
I enjoy learning about all the moving parts needed to create digital experiences; from the people and processes, to all the technology and infrastructure required to make it all possible.
In early 2025, I graduated with a Master in User Experience Design degree from Te Herenga Waka—Victoria University of Wellington to transition my career into UX design. I’ve always had a keen interest in solving problems that matter to the people who will interact with the product, so this transition was a natural step for me.
It's a great feeling to see visual and technical solutions come together to make something practical and inclusive, while also considering business needs.
I started my career as a Project Manager in digital agencies, and later evolved into Product Owner roles for internal software products.
I enjoy learning about all the moving parts needed to create digital experiences; from the people and processes, to all the technology and infrastructure required to make it all possible.
In early 2025, I graduated with a Master in User Experience Design degree from Te Herenga Waka—Victoria University of Wellington to transition my career into UX design. I’ve always had a keen interest in solving problems that matter to the people who will interact with the product, so this transition was a natural step for me.
It's a great feeling to see visual and technical solutions come together to make something practical and inclusive, while also considering business needs.
In my spare time I enjoy sewing, casual crafts like crochet and polymer clay, playing computer and board games, and hanging out with my people and two cats.
I'm open to work
I'm open to work
Let's chat
Let's chat